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Trade Shows

When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.

Don't Settle for a plain trade show booth

Are your trade show materials captivating your audience? Vivid, alluring graphics draw conclusions in viewers’ minds. AlphaGraphics can help your event visuals narrate the right story.

When you attend a trade show, your booth, signage, and printed materials represent your brand. Each visual cue should operate cohesively toward one goal - intriguing visitors enough that they want to know more. Are your current graphics drawing qualified leads to achieve your revenue goals?

Our team of marketing professionals can help you develop a strategy that ensures all of your designs present one effective, consistent message.

Trade show graphics include

  • Eye-catching signs and promotional banners
  • Professional displays, booths, and table covers
  • Custom printed apparel and giveaway items
  • Big, bold signage suitable for indoor or outdoor use
  • Counter cards and name badges
  • Catalogs, brochures, and manuals
  • Follow-up virtual or direct mail messaging
  • Order forms
  • Promotional items

5 Tips to rock your trade show

Select a theme. Choose something memorable that relates to your company or sales pitch.

Use special effects and audio/video. Go all out—play a relevant sound track, use lighting to highlight key elements, waft scents, and consider adding a video kit to your display.

Two words...Free Stuff. Stock up on branded promotional items to hand out. Nothing attracts visitors like a free pen, flashlight, or backpack.

Try raffles. Include a raffle ticket or a chance to win a high value incentive in the press kit and pre-show marketing for your event.

Set measurable objectives. Worried that custom graphics aren't worth the investment? Send targeted marketing materials to qualified leads before the event, and track metrics so you can quantify success rates post-event.

To improve customer interaction and response rates (and make sure the right demographic attends your show), we recommend sending targeted pre-event communications.

Our integrated marketing options include:
  • QR codes
  • Short codes
  • Personalized URLs
  • CD or DVD inserts

Ready to give your old exhibits, banners and branded materials a designer makeover?

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